Privacy Policy
Last updated: March 2026
Sobel Spine & Sports ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website at sobelspineandsports.com or interact with our practice.
1. Information We Collect
We may collect the following types of information:
- Contact information — name, phone number, email address, and mailing address when you submit a contact form or schedule an appointment.
- Usage data — information about how you interact with our website, including pages visited and time spent on the site, collected through standard analytics tools.
- Communications — records of any messages or inquiries you send to our practice.
2. How We Use Your Information
We use the information we collect to:
- Schedule and manage appointments
- Respond to your inquiries and provide patient support
- Send appointment reminders and follow-up communications
- Send SMS text messages related to your care experience (see Section 3 below)
- Improve our website and patient experience
- Comply with applicable legal and regulatory obligations
3. SMS Communications
With your consent, Sobel Spine & Sports may send you SMS text messages to the mobile phone number you provide. These messages may include:
- Appointment reminders and confirmations
- Follow-up messages regarding your care experience
- Requests for feedback or online reviews
- General practice communications
Message frequency: Message frequency will vary based on your interactions with our practice.
Message and data rates: Standard message and data rates may apply depending on your mobile carrier and plan.
Opt-out: You may opt out of receiving SMS messages from us at any time by replying STOP to any message you receive from us. After opting out, you will receive a single confirmation message and no further SMS communications will be sent.
Help: Reply HELP to any message for assistance, or contact us directly at the information below.
We do not sell or share your mobile phone number with third parties for their marketing purposes.
4. HIPAA and Medical Information
As a medical practice, we are subject to the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) is handled in accordance with our Notice of Privacy Practices, which is available at our office and provided to you at the time of your first visit. This Privacy Policy applies to our website and general communications and does not supersede our HIPAA obligations.
5. Cookies and Analytics
Our website may use cookies and similar tracking technologies to analyze site traffic and improve your browsing experience. You can instruct your browser to refuse cookies, though some parts of our site may not function properly as a result.
6. Third-Party Services
We use third-party services to operate our website and communications, including website hosting (Squarespace) and SMS messaging services. These providers have their own privacy policies governing the use of your information.
7. Data Security
We implement reasonable technical and administrative safeguards to protect your information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
8. Children's Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
10. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
- Practice: Sobel Spine & Sports
- Website: sobelspineandsports.com
- Location: Phoenix, Arizona